
Design Problem
To create an identity / logo for the Center for Biomedical Research Informatics (CBRI).
Design Objectives
Create a logo or wordmark that symbolizes what CBRI does and stands for. Make an artistic connection between living systems and a biology aspect and information technology. Keep the design professional while incorporating state-of-the-art technology and the center’s trustworthy and substantial environment Convey the idea of narrowing down complex data into organized and easy-to-understand systems Visualize logo / wordmark for use in web, stationary, and posters in a consistent design

We worked with students from Sara Steil’s ‘GDII: Identity and Symbols’ course. Beginning with a collection of seventeen forms, after a semester of discussion we narrowed the field to five. This afternoon we selected the winning entry. An organic form, evoking thoughts of inter-connection between ideas and organisms. A form that is both old (Yin and yang) and new.
Look for this logo as we roll out deployment early in the new year.

