Has anyone else been involved in a project like this? If so, which side of the desk were you?

Modern and romantic architecture in a world of mass customization. All about sensuality, all about touch and comfort. Bringing nature inside. Stimulate the senses, color, taste. Entertainment and beauty.

There is something in the human condition. On some level, we all seek beauty. Either physically or philosophically.

(See also: Youtube: The Process)
(See also: TED: Reed Kroloff – Architecture, modern and romantic)